Yellow Mellow!

Couldn’t we all use a little sunshine right now?

Every season has a breakout colour; this season it’s yellow!
Unsurprisingly, one of Pantone’s two colours of the year is dubbed illuminating! According to Pantone Color Institute’s Vice President, Laurie Pressman, it is a ”bright and cheerful yellow sparkling with vivacity; a warming shade imbued with solar power”.

Colour has a strong emotional bearing on how we feel. Wearing bright colours makes us happy. Yellow has a double or contrasting meaning, as it is also the colour of hazards, danger, and warning signals. It can cause extreme reactions that can be either positive or negative depending on how and where it is used; the intensity, saturation and scale of how it is applied. Fashion purists are calling it colour therapy.

I too have fallen hard for yellow. The infatuation began when I saw Harry Styles wearing vibrant yellow Marc Jacobs three-piece with a purple bow at the February 2020 Brits.

Source: Harry Styles in Marc Jacobs at Brits 2020

In the collection I am designing; I have used yellow to punctuate the clothes to a brilliant, eye-bending effect.
I am employing yellow to subtle effect with linings in the blouses and potli bags. It’s a step towards the shade without letting it completely overwhelming. Saturated shades – particularly punchy shade of daffodil which I am using, invites the wearer to presume a degree of confidence, which feels very now.
The idea is to sell pieces that are bright and fun and sustainable. After such a challenging time people are wanting pieces that make them feel good and positive and push them to go out again.

Source: Dina Udupa collection in making

It would appear I am not alone in my love for yellow. Prada, Raf Simons, Jil Sander, Versace and Dior Men all included versions of yellow in their men’s and women’s collections, as did Demna Gavasalia at his couture debut for Balenciaga in July.

Source: Raf Simons, Prada, Christopher Kane

Source: Balenciaga

We have grown so used to wearing the darkest colours in a wardrobe as a means to blending in within the sea of black clothes that have defined the dress code of the last three decades. Dark clothes provide a security blanket.
Austere fashion has become the norm on the street, prevailing over a risk-taking colour palette.

Bold hues may create only an illusion of self-assurance, but sometimes that’s enough.



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