The Future Of Online Summer Clothing Store – Indian Fashion Blogger In The UK

My most favourite memory of summer is the simple art of browsing in exotic summer clothing store in the sun drenched Mediterranean islands!

While this year’s summer plans have gone awry with the pandemic changing the course of our everyday existence by a single brushstroke of social distancing; the playbook for shopping is being re-written. Life, as we know, has otherwise ground to a halt of late as the juggernaut of online shopping rolls on.

My needs and habits (as I suspect those of billion others) have evolved dramatically in mere weeks – judging by my recent browsing history. Online summer clothing stores seem to be the new joie de vivre in my life.

The fashion industry at large is in the think tank zone. An entirely digital London fashion week opened last Friday, with content rolling out on their online portal over three days. There is plenty of fabulous, exciting summer fashion to be found online.

Here’s a look at some of my top favourite online summer clothing stores to update your summer wardrobe:

Dina Udupa – I started my London based fashion luxury brand as an aim to craft pieces that stood the test of time and passed down as heirlooms. The products are a celebration of luxurious fabrics in simple, elegant design forms. My online summer clothing store is currently on sale at up to 50% on my favourite pieces.

Ellielines – One of my essential picks this season is the British luxury dress label focusing on 100% silk in exclusive prints. Ellielines is an ode to the glamour of the jet-set era of the ’60s and ’70s. The collection is luxurious, stylish and above all, fun.

Cecilie Bahnsen A much loved Scandinavian brand; Cecilie Bahnsen, celebrates the traditions of elegant French fashion and the design culture of Scandinavia. Operating at the intersection of couture and ready-to-wear; seamlessly creating luxury clothing with a relaxed, timeless style.

A.BCH – This Australian brand is a circular fashion label offering a simple solution to a complex problem; environmental pollution. A.BCH makes excellent summer staple basics, without sacrificing any integrity. Each product featured on their online summer clothing store comes with a ‘story’; incorporating detailed information on the origins of all aspects of the product.

Anavila – Seeped in Indian ethos and looking at the world with curious eyes, Anavila’s strength lies in its innovation and originality. A thoughtful and sustainable fashion brand creating sarees in linen for a modern, comfortable and easy wear.




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