How To Shop Sustainably In Five Simple Steps!- Indian Fashion Blogger In The UKSeptember 24, 2020
The mot du jour currently seems to be clean, vegan, and sustainable. Everyone is talking about ethical fashion, zero waste living these days. But what are we as fashion brands and consumers of fashion doing about it?What does it mean to buy from a sustainable fashion brand? What is ethical fashion?
To better understand these questions; we first need to have a clear view of what it means to be sustainable in fashion. It is about producing clothes, shoes, and accessories in environmentally and socio-economic sustainable manners. It also includes sustainable patterns of consumption and use, which necessitate the desired shifts in individual attitudes and shopping behaviour.
Creating a sustainable lifestyle can be a challenge; it requires a conscious effort and a clear and correct understanding of everything we consume and its impacts on the planet. As the famous saying goes, a journey of a thousand miles begins with a single step. Every step we take towards eco-friendly living is one that helps the world.
We have known the impact of fast fashion and landfills on our environment for a long time, so it is no surprise the call to arms to do something about this is much stronger now than ever before. As the owner of a sustainable brand; Dina Udupa; frequently asked questions I get are how to be conscious buyers? What are the simple measures we can take to shop responsibly? Below are five simple steps to shopping responsibly:
1. Avoid Fast Fashion – One of the biggest culprits in the fashion industry is fast fashion. The speed of manufacturing of clothes from initial design concept to garment available for purchase is at an alarmingly fast pace. High volume, low margin, cheap and disposable items are its characteristic traits. Unfortunately, the need for society to stay ‘on trend’ is having an impact on the environment and putting our planet at risk.
5. Indulge in Pre-Loved Clothing – Pre-loved is the purchase of garments and other fashion accessories used before, owned, or bought by someone else, available for resale. Pre-loved fashion is one of the fastest-growing sustainable fashion trends. It encourages a ‘fashion recycling’ community, maximises garment usage, keeps clothing out of landfills and ensures that people have access to brands that may typically be too expensive to buy otherwise. By indulging in pre-loved fashion, we are repairing, recirculating, and re-wearing what is already out there.